Customized Instagram Strategy

An easy-to-execute social strategy made to order for your brand

Without a well considered strategy, posting to Instagram can feel like a chore — or may never get done. Because when each post feels like you’re back to the drawing board, social media marketing is neither efficient nor as effective as it could be. Perhaps you’ve considered outsourcing social media management altogether, but either 1) feel like you or someone on your team has the bandwidth and ability to handle it, or 2) want to be hands on with it — if only you had a plan.

Enter: our made-to-order social strategy.

Through this service, our team creates a detailed social media marketing roadmap for you (or someone on your team) to execute, one that’s tailored to your brand's goals and target audience, and that will save you time while garnering organic growth and engagement.

We'll start by getting to know you and your brand through a detailed questionnaire and strategy session. From there, we'll craft a customized organic social strategy that includes everything from content pillars (what type of content you should be sharing and where to share it) to your brand sound (what audio to use as well as copy considerations) to a fresh bio and beyond.

Additionally, we’ll provide three months of support via Slack to help you get into a solid rhythm as you implement your new Instagram strategy.

Our made-to-order Instagram strategies are ideal for: 

  • Lifestyle brands who are developing a launch strategy

  • Service-based businesses in the wedding, design, or travel space that are ready for a social media refresh.

  • A business owner who is ready to hand the reins to social media over to an assistant, intern, or in-house marketing manager, and wants a solid plan in place for them to follow. 

  • Influencers, solopreneurs, and brands that are not ready for full-time social media management, but that could benefit from a roadmap to make social media marketing easier and more impactful for their business.

The Process:

  • To lay the groundwork for your social media strategy, we'll start by having you complete a brand questionnaire. This questionnaire will help us gain a better understanding of your brand's mission, values, target audience, and current social media presence.

  • In this 60-90 minute Zoom session (or in-person sit down, if you’re local to Charleston), we’ll discuss your brand in detail. We'll start by asking you questions about your brand's strengths, weaknesses, competitors, goals, and any other factors that may impact your social media strategy. We'll also take time to get to know you and your team, and to understand your values and vision for your brand. This session is all about ideation and problem solving, and we'll work together to get crystal clear on your brand and its unique selling points. Throughout the session, we encourage you to ask us any burning questions you have about social media strategy and implementation.

  • After our deep-dive session, our team will get to work developing your custom social media strategy. This process can take up to three weeks, as we want to ensure that we are creating a customized strategy that is tailored to your brand's unique needs and goals. Our team will conduct in-depth research on your industry and competitors, and use this information to develop a comprehensive social media plan that will help you stand out in a crowded market. We'll also provide a quarterly planning calendar that outlines monthly themes and holidays for you to consider when mapping out your social media content.

  • Once your social media strategy has been developed, we'll schedule a presentation to review it with you. During the presentation, we'll discuss not only our strategy, but also provide social media best practices and ideas for creating a consistent workflow. We'll present our findings via Zoom and answer any questions you may have.

  • After you receive your strategy and content calendar, you'll be added to our Slack channel for three months. This will give you direct access to our team should you have any questions or need support with implementation. We're just a Slack message away and are always here to help ensure the success of your social media marketing efforts.

Your made-to-order Instagram strategy will cost $1,850, an investment that includes:

→A brand analysis

→A personalized Instagram strategy, complete with: 

  • Content pillars + specific recommendations for what to post and where to post it

  • Original branded templates (to be used as Story series + feed posts)

  • Tone of voice + audio selection tips

  • Recommendations for sourcing on-brand photography and videography to aid with content creation 

  • An optimized Instagram profile (including a fresh bio and updated Story highlights if needed) 

→ A guide to IG best practices (including how to best engage with your audience, how often to post, and how navigate hashtags)

→ A quarterly planning calendar that includes relevant holidays, events, and themes

→Three months of support via our private Instagram DM channel while you implement your new strategy

NOTE: We specialize in organic social media marketing, so this package does not include specific recommendations with regard to paid Instagram ads. That said, we’re happy to answer any questions you may have on the topic.

GET IN TOUCH

To ensure top quality work, we take on a limited number of Customized Instagram Strategy clients per month. If you’re interested in starting the conversation, fill out the form below and we will be in touch!