Oliver Pluff
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Specialty Food and Beverage
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Social Media Management
Short-form Video Content
Influencer Marketing
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In the first 120 days, follower growth increased from 11,800 to 12,500.
Engagement and reach saw steady improvement, with month two showing a 30% rise in engagement and a 19.4% increase in reach, aligning with Black Friday efforts. Month three continued the momentum with engagement up 26.1% and reach soaring 62.1% from the previous month. By month four, accounts engaged grew by 38.3%, and reach increased by 37.5%.
Overall, monthly accounts reached climbed from 45,909 to 122,000, while monthly accounts engaged more than doubled, rising from 589 to 1,343.
Our goal with Oliver Pluff & Co. was to enhance their Instagram presence through a consistent short-form video strategy, increase brand awareness, and grow sales through a Reels-first strategy. By refining their visual storytelling and capitalizing on seasonal opportunities—particularly during key sales periods like Black Friday—we aimed to drive meaningful audience interaction and sales impact.
At the start of our partnership, we established a structured content plan focused on Reels, balancing educational storytelling, brand heritage, and trend-aware video content. This framework set the foundation for a consistent and engaging presence, allowing us to highlight Oliver Pluff’s rich history, artisanal craftsmanship, and seasonal product offerings in a way that resonated with both new and existing audiences.
Although Oliver Pluff had a strong brand identity, they lacked a consistent short-form video strategy. To bridge this gap, we implemented a Reels-driven approach, creating and posting 40 Reels within the first four months. This strategy refined their content style, blending historical narratives with engaging, high-performing video formats to reinforce Oliver Pluff’s expertise in historically inspired teas and coffees while broadening their reach.
By implementing a structured and consistent Reels strategy, we successfully increased Oliver Pluff’s reach and engagement, positioning their brand in front of a significantly larger audience and customer base. These achievements not only strengthened their social presence but also laid a strong foundation for continued audience growth and led to the most successful Blake Friday sales event in the company’s history.