The Social Scoop
Your Weekly
Source for Social
START YOUR WEEK with a pulse on what’s trending. Every Monday, we’re letting you in on the platform updates, content strategies, and social media shifts worth paying attention to, delivered straight to your inbox. Once an internal resource we built for our own weekly team meetings, we decided the information was too impactful to keep to ourselves.
The Social Scoop was built for small business owners who are busy running their business and don’t have time to keep up with the ever-changing social media landscape. Every Monday morning you’ll get a clear, actionable summary of what’s new, what’s working, and how to make it your own — so you can tackle the week ahead with confidence.
Built from the inside out
Inside, find the same trend research our agency runs for paying clients, packaged into a weekly briefing built for the owner-operator who doesn’t have a full hour on Sunday night to scroll for strategic content ideas.
What’s Trending?
Each Issue Includes:
Five viral formats and/or audio trends currently moving on Instagram, TikTok, and Reels, complete with examples of how to adapt each one to your industry
The platform updates that actually matter (this week, that’s Instagram’s new originality rules)
One specific shift to make in your captions, hooks, or strategy this week
